(Product designer)
Valeria Francis —
Hello! I’m a lead product designer focused on building meaningful products in fast-moving startup environments. I take ownership end-to-end, working across product, brand, and growth to create cohesive and scalable experiences.
Experience
2015——2026
I am a Lead Product Designer with 10+ years of experience designing and scaling products across web and mobile. I work end-to-end — from MVPs to growing (0→1) and optimizing existing products (1→10), covering product, UX, and brand. I focus on turning user insights into scalable solutions, aligning design with business goals, and creating experiences that are both intuitive and visually distinctive.
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0 → 1 & 1 → 10 Product Design
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Web & Mobile | UX, Product & Brand
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Scalable Systems & Growth
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End-to-end ownership across product, UX, and growth
Cases
2025-2026
Truely eSIM
Led in-house product design across web and mobile (1 → 10), aligning user experience with business goals. Built scalable systems and simplified complex flows, while driving cross-functional collaboration across growth, marketing, product, and engineering. Applied data-informed decision-making to continuously improve the product and support growth. Supported 504.48% growth in net revenue and 341.30% growth in orders over 1 year.
Led in-house product design across web and mobile (1 → 10), aligning user experience with business goals. Built scalable systems and simplified complex flows, while driving cross-functional collaboration across growth, marketing, product, and engineering. Applied data-informed decision-making to continuously improve the product and support growth. Supported 504.48% growth in net revenue and 341.30% growth in orders over 1 year.
2025 - 2026
↳ case study
OpenSpot
Led end-to-end product design of the MVP (0 → 1) across web and mobile, covering both B2C and B2B experiences, from onboarding and core flows to messaging, search, and growth-focused landing pages.
Led end-to-end product design of the MVP (0 → 1) across web and mobile, covering both B2C and B2B experiences, from onboarding and core flows to messaging, search, and growth-focused landing pages.
2025
↳ case study
Atlas
Led the end-to-end design of the 0 → 1 MVP, shaping an AI-powered travel assistant across mobile — from onboarding and planning to real-time tracking, intelligent interactions, and shared trip experiences.
Led the end-to-end design of the 0 → 1 MVP, shaping an AI-powered travel assistant across mobile — from onboarding and planning to real-time tracking, intelligent interactions, and shared trip experiences.
2025
↳ case study
Sixpence
Designed a 0 → 1 MVP for a social discovery app, enabling users to explore real-world recommendations through their friends’ activity, combining feed, search, and map-based experiences.
Designed a 0 → 1 MVP for a social discovery app, enabling users to explore real-world recommendations through their friends’ activity, combining feed, search, and map-based experiences.
2025
↳ case study
Creative playground
A collection of websites, experiments, visual explorations, and ideas developed outside of product constraints. This space allows me to explore new directions, challenge assumptions, and continuously evolve my design thinking. Explore to discover more about my creative side
A collection of websites, experiments, visual explorations, and ideas developed outside of product constraints. This space allows me to explore new directions, challenge assumptions, and continuously evolve my design thinking. Explore to discover more about my creative side
2011-2026
↳ dive into creativity
My approach
mixing data and creativity
I bring a T-shaped approach to product design, combining deep expertise in UX and visual design with a broad understanding of product, marketing, and brand. This allows me to work across the full product lifecycle — from defining core experiences to shaping acquisition and growth strategies.
By connecting product, marketing, and brand, I help create cohesive, conversion-driven experiences that not only look strong but also perform — improving activation, engagement, and overall business impact.
By connecting product, marketing, and brand, I help create cohesive, conversion-driven experiences that not only look strong but also perform — improving activation, engagement, and overall business impact.
Data-driven
I combine user insights, product analytics, and experimentation to guide design decisions. By understanding behavior and measuring impact, I create experiences that not only look good but perform — improving conversion, engagement, and overall product effectiveness.
Ownership mindset
I work with a strong sense of ownership, taking ideas from concept to execution and beyond. I don’t wait for direction — I identify opportunities, solve problems end-to-end, and ensure design decisions align with both user needs and business goals.