Project Details
Category
Recruitment / Talent Platform
Role
Product & UI/UX Design
Year
2025
Designing and scaling a two-sided platform from 0 → 1 (B2C & B2B)
OpenSpot is built to democratize access to startup careers by helping candidates showcase their real potential beyond traditional resumes. I led the end-to-end design of the MVP across web and mobile, covering both B2C (candidate) and B2B (client) experiences. In parallel, I designed the landing page to optimize top-of-funnel conversion and support early user acquisition.
OpenSpot is built to democratize access to startup careers by helping candidates showcase their real potential beyond traditional resumes. I led the end-to-end design of the MVP across web and mobile, covering both B2C (candidate) and B2B (client) experiences. In parallel, I designed the landing page to optimize top-of-funnel conversion and support early user acquisition.
Results & Traction
My Role
- End-to-end product design (0 → 1)
- UX strategy & flow definition
- Design system foundation
- Cross-platform experience (web + mobile)
- Product & brand alignment
Key Metrics (MVP Stage)
- Designed 15+ core user flows across B2C & B2B
- Delivered 80+ high-fidelity screens across web and mobile
- Built 2-sided platform architecture from scratch
- Created 30+ reusable components for scalability
- Designed 2 themes (light & dark) across all flows
Impact
- Enabled full MVP launch across B2C & B2B
- Reduced onboarding friction
- Created scalable product foundation
- Structured core interaction loops
- Supported early user acquisition
App - Candidate Experience
Designing a modern, scalable financial management experience
I led all designs and improvements across the product:
👉 Onboarding & Activation
👉 Profile System
👉 Engagement
👉 Onboarding & Activation
- Designed automated sign-up flow
- Reduced onboarding to ~2–3 key steps
- Focused on faster time-to-value
👉 Profile System
- Structured profile beyond CV
- Projects
- Personal overview
- Editable content Designed to increase profile completeness and usability
👉 Engagement
- Messaging system for direct communication
- Project interaction flows
- Ability to add and manage projects
Candidate Experience:
Activation & Engagement
Activation & Engagement
The challenge was to balance fast onboarding with meaningful profile creation beyond traditional CVs. The experience needed to reduce friction while supporting engagement through messaging and project interactions, all within a clear and scalable structure. A cross-platform approach ensured a cohesive experience across mobile and desktop, while adapting interactions to each context.
App — Client Experience
Enabling Client Discovery & Candidate Conversion
👉 Search & Discovery
👉 Outreach
👉 Requirements Management
- Designed filtering and requirement-based search
- Structured results for faster decision-making
👉 Outreach
- Messaging + invitation system
- Enabled direct candidate outreach in 1–2 steps
👉 Requirements Management
- Dynamic requirement modification
- Flexible matching logic
Client Experience :
Core Interaction Flows
Core Interaction Flows
The client experience was designed to support fast and efficient candidate discovery, evaluation, and outreach. The challenge was to simplify complex search and matching logic while enabling quick decision-making and seamless communication. The result is a structured flow that allows clients to move from search to connection in just a few steps.
Landing Page (Growth)
Clear Value, Faster Conversion
- Designed homepage for acquisition
- Created 30+ reusable components
- Defined scalable UI patterns
- Built light & dark themes across the system
👉 Focus:
- Clear value proposition
- Reduced cognitive load
- Strong conversion entry point
