Project Details
Category
Discovery & Social Platform
Role
Lead Product Designer (0 → 1)
Year
2025
Designing a social discovery app powered by real-world behavior, not reviews.
Sixpence is an early-stage (pre-seed) mobile app designed to help users discover places, products, and experiences through recommendations from people they trust — based on how they actually spend their money.
Unlike traditional review platforms, the App focuses on real behavior over opinions, turning everyday spending into a source of discovery.
Sixpence is an early-stage (pre-seed) mobile app designed to help users discover places, products, and experiences through recommendations from people they trust — based on how they actually spend their money.
Unlike traditional review platforms, the App focuses on real behavior over opinions, turning everyday spending into a source of discovery.
Product Strategy
My Role
Led the end-to-end design of the MVP across mobile, shaping core product flows, interaction patterns, and visual direction — including branding — from onboarding and discovery to social interaction and profile systems.
Led the end-to-end design of the MVP across mobile, shaping core product flows, interaction patterns, and visual direction — including branding — from onboarding and discovery to social interaction and profile systems.
The Problem
People don’t trust generic reviews anymore.
People don’t trust generic reviews anymore.
- Reviews are often biased or outdated
- Recommendations are scattered across chats and social media
- There’s no structured way to see what your friends actually use, buy, or visit
Designed around a simple loop:
Monetized through high-intent discovery — via affiliate revenue, promoted placements, and creator-led recommendations within the core flow.
- Discover through friends’ activity
- Explore places and products in context
- Save for later
- Share your own experiences
Monetized through high-intent discovery — via affiliate revenue, promoted placements, and creator-led recommendations within the core flow.
Key Experience Areas
Designing a social discovery experience powered by real-world behavior
Social Feed (Core)
A feed of real-world activity — what people buy, visit, and experience — creating a trusted discovery layer.
👉 Drives engagement and relevance
Discovery & Map
Location-based exploration of recommendations.
👉 Bridges digital content with real-world context
Profiles (Identity Layer)
Users build a profile based on their activity, not just static information.
👉 Adds credibility and social proof
Content Creation
Users can share purchases and experiences in a lightweight way.
👉 Turns behavior into content
Key Design Decisions
A feed of real-world activity — what people buy, visit, and experience — creating a trusted discovery layer.
👉 Drives engagement and relevance
Discovery & Map
Location-based exploration of recommendations.
👉 Bridges digital content with real-world context
Profiles (Identity Layer)
Users build a profile based on their activity, not just static information.
👉 Adds credibility and social proof
Content Creation
Users can share purchases and experiences in a lightweight way.
👉 Turns behavior into content
Key Design Decisions
- Prioritized speed → lightweight onboarding
- Made feed central → social proof & engagement
- Introduced map → real-world relevance
- Structured customizable profiles → trust & identity
Outcome
- Defined the MVP foundation for a social discovery product
- Designed core flows across the full user journey
- Established a scalable structure for future growth and feature expansion
